“God is in the details” L. Mies van der Rohe – Careful design and modelling of a tailored space is an essential prerogative for the success of a project. The details, that go unnoticed when you are experiencing a harmonious design, are actually those responsible for the pleasantness of the ambient we are living .
Photorealistic rendering is ideal for presenting a design in an unequivocal way, exactly as imagined. The observer is brought inside the project, so that he/she may understand the lights, materials and finishes of an object or a space without actually build it. A photorealistic image – render – should tell a story in a single static frame!
Virtual Reality (VR) is about to change forever architecture. Through a 360 °panoramic render and a special viewer you can have an immersive experience of the project we are working on. This way you can live preview the space you’re going to build, observing the layout, the light, the choice of materials avoiding unpleasant surprises.
After years spent in Architectural practices in Italy and Ireland, in the 2013 thanks to the blog and to Angelo Ferretti’s courses, I studied more and more the CG for Architecture and I entirely dedicated myself to 3D graphics focusing on quality with the aim to reach the photo-realism.
A good Render has to arouse emotions in the viewer, with a single image we should tell a story and bring the observer inside the environment represented.
Beyond the technical execution, where you need continuous study and dedication to keep up with new technologies, in order to have good results, you need a lot of attention to the artistic and emotional aspects together with the photographic composition with the ultimate goal to thrill through a single image.